The Ability of Chiropractors to Advertise on Their Website an Expertise in the Treatment of Temporomandibular Joint Disorders
Charles Blum DC Bio
Annals of Vertebral Subluxation Research ~ July 18, 2011 ~ Pages 67-72
The purpose of this document is to discuss whether it is reasonable for a chiropractor to advertise that he/she treats a specific condition such as temporomandibular joint (TMJ) disorders or jaw pain on their website. Certain questions need to be posed as a means to come to an educated and reasonable conclusion. These questions range from chiropractic college curriculums and training, post graduate education, to the evidence in the literature. A chiropractor should be able to use his/her website to advertise this particular area of expertise as an appropriate way to inform the public of your service.
Key Words: Chiropractic, advertising, marketing, temporomandibular joint disorder, TMJ, jaw pain, website, evidence based